We recognize that our high-quality dealers invest time and resources to deliver an extraordinary customer experience through knowledgeable staff and compelling vendor presentation. To support our resellers’ efforts, PawZ Dog Boots LLC, (“PawZ”) has established policies that allow resellers to earn the profits necessary to maintain the high level of customer excellence people of come to expect from PawZ dealers.
To protect the investment of our high-quality dealers and PawZ’s brand reputation, we have unilaterally adopted a MINIMUM ADVERTISED PRICE POLICY (“MAP Policy”) as described herein. PawZ established this MAP Policy due to the fact that reseller advertising and sales practices that promote PawZ products primarily on the basis of price could be detrimental to resellers’ service and support efforts and PawZ’s competitive position. Such activities can be harmful to PawZ’s brand, reputation and competitiveness, and allow some resellers to take advantage of the service and support efforts of others. PawZ believes that these practices are unfair and thus discourages such efforts.
PawZ, in its unilateral discretion, will not do business with any reseller, as to the products covered by this MAP Policy (each a “Map Product”), if that reseller intentionally advertises any MAP Product below its MAP Retail Price as detailed in the schedule below). PawZ is confident that this program will strengthen its competitiveness and benefit all of its resellers.
Effective May 1st, 2011, a minimum advertised price (“MAP Retail Price”) on all PawZ products will be in effect. This policy has been unilaterally adopted by PawZ and will be uniformly enforced.
This MAP Policy covers all PawZ resellers located in the United States. Although resellers remain free to establish their own resale prices, PawZ will, without assuming any liability, unilaterally impose sanctions as described in this policy against resellers who advertise PawZ products at prices below those specified herein. PawZ will not discuss any conditions of acceptance related to this MAP Policy, as it is non-negotiable, and will not be altered for any reseller. PawZ neither solicits, nor will it accept, any assurance of compliance with this MAP Policy. Nothing in this MAP Policy or in any other contract or agreement with PawZ shall constitute an agreement between PawZ and reseller that the reseller will comply with this MAP Policy.
MAP Retail Price applies only to minimum advertised prices and does not apply to the price at which the products are actually sold, or to advertised prices higher than the unilateral minimum resale prices established by PawZ from time to time.
PawZ Dog Boots, LLC is not seeking agreement from any reseller to adhere to this MAP policy. It is entirely within the discretion of the reseller whether to comply or not comply.
PAWZ SALES PERSONNEL HAVE NO AUTHORITY TO MODIFY OR GRANT EXCEPTIONS TO THIS POLICY OR HAVE ANY COMMUNICATIONS WITH ANY RESELLER REGARDING VIOLATIONS OF THIS MAP POLICY.
All questions or comments regarding this MAP Policy are to be directed to the policy administrator at firstname.lastname@example.org. The policy administrator shall be solely responsible for determining whether a violation of the policy has occurred, communicating decisions to resellers regarding the policy and receiving any communication regarding sanctions imposed under this policy.